https://www.anitako.ca/home-sofia daily 1.0 2025-05-09 https://images.squarespace-cdn.com/content/v1/5a0c4a1a64b05f2b54f08433/1514757250073-EAB19542ZFGIPQP7Q4ON/user+research.png Welcome - Generative and evaluative research Generative and evaluative research https://images.squarespace-cdn.com/content/v1/5a0c4a1a64b05f2b54f08433/1514757251692-C64WRIA872W721VYFI3D/workshop+facilitation.png Welcome - Workshop facilitation https://images.squarespace-cdn.com/content/v1/5a0c4a1a64b05f2b54f08433/1514757248197-NE0SY6V4USEE4OOOEIRM/big+picture+thinking.png Welcome - Systems-level thinking https://images.squarespace-cdn.com/content/v1/5a0c4a1a64b05f2b54f08433/1514757250250-YBJ9NCMGAFWCBKJKZUDX/making+sense+of+disparate+items.png Welcome - Making sense of disparate concepts https://images.squarespace-cdn.com/content/v1/5a0c4a1a64b05f2b54f08433/1514757248364-VVN8DLWQYY3EU389OZSM/analytical+thinking.png Welcome - Analytical https://images.squarespace-cdn.com/content/v1/5a0c4a1a64b05f2b54f08433/1514757251748-K3W7WNNIY4ZIVWJVQ7KT/UX+chops.png Welcome - UX best practices https://images.squarespace-cdn.com/content/v1/5a0c4a1a64b05f2b54f08433/1510755316023-W0FKYQ1XO7BK3KGLEJ85/title+image.jpg Welcome https://images.squarespace-cdn.com/content/v1/5a0c4a1a64b05f2b54f08433/1615064859654-CXIJ571C2AQK32HVM9MP/Pyramid+Icon.png Welcome - Medical Cannabis Strategy https://images.squarespace-cdn.com/content/v1/5a0c4a1a64b05f2b54f08433/1517955208909-IN9CDEXB287PTTH87PZG/idea+to+app.png Welcome - UX Strategy https://images.squarespace-cdn.com/content/v1/5a0c4a1a64b05f2b54f08433/1517955221289-T0ZXG3YOJIS1Q3R6QVV5/Untitled_Artwork.png Welcome - Start Up POC https://images.squarespace-cdn.com/content/v1/5a0c4a1a64b05f2b54f08433/1615067231117-KLA3UHEXD5YI2P4AAJII/dashboard+icon.png Welcome - User Research Program https://images.squarespace-cdn.com/content/v1/5a0c4a1a64b05f2b54f08433/1517955242721-SV8N42L0TPK11B050Y93/N+-+Website+redesign.png Welcome - Complex Product Model https://images.squarespace-cdn.com/content/v1/5a0c4a1a64b05f2b54f08433/1517955341824-3HE4R3JL5BI7RYDJZTQO/Untitled_Artwork-1.png Welcome - Just for Fun https://www.anitako.ca/complex-data-model daily 0.75 2018-02-07 https://images.squarespace-cdn.com/content/v1/5a0c4a1a64b05f2b54f08433/1516080338946-QG5UM6TARN85UBR8KLY1/N+-+Detailed+Wire+-+Desktop+copy+-+HERO.png Complex Data Model Sample wireframe snippet of the textbook product model. https://images.squarespace-cdn.com/content/v1/5a0c4a1a64b05f2b54f08433/1515986038051-1SX59HK4P9HOFFX5CM5B/N+-+Product+Model.png Complex Data Model https://images.squarespace-cdn.com/content/v1/5a0c4a1a64b05f2b54f08433/1515985792007-AZDV9SWSTJD69DPCAIPU/N+-+Website+redesign.png Complex Data Model https://images.squarespace-cdn.com/content/v1/5a0c4a1a64b05f2b54f08433/1515990575650-C3JMT5RCIOLRH3SA61MF/N+-+SiteMap_v11-masked.png Complex Data Model - Sample site map This is the B2C site map. The information architecture was designed to allow multiple grades, categories, and subjects to use the same structure. https://images.squarespace-cdn.com/content/v1/5a0c4a1a64b05f2b54f08433/1515990571881-VN4K2M2R0ACH9LCIIXG0/N+-+B2B+B2C.png Complex Data Model - B2B vs B2C Experience The two customer types each have a dedicated home page. The basic structure and experience are the same, but the two sides are distinguished using visual design. https://images.squarespace-cdn.com/content/v1/5a0c4a1a64b05f2b54f08433/1515990570024-3DNLQQDDUVEC9BFEAFJT/N+-+User+flow+B2B+B2C.png Complex Data Model - B2B vs B2C Flow This flowchart shows the logic behind the B2B, B2C experience and how the site would ensure that the customer types would only make purchases from their applicable site. https://images.squarespace-cdn.com/content/v1/5a0c4a1a64b05f2b54f08433/1515990567120-3DPXD1YF6SPXXS73VP79/N+-+Template+structure.png Complex Data Model - Page Structure This shows the page structure and content strategy behind the home page. This document was used to describe the different sections of the page to make sure the necessary content was displayed. https://images.squarespace-cdn.com/content/v1/5a0c4a1a64b05f2b54f08433/1515990566449-UBUHH3P9QDRBOI21NGDB/N+-+Detailed+Wire+-+Desktop.png Complex Data Model - Detailed Wireframe - Desktop This is a detailed wireframe for one of the channel landing pages. It is based on the page structure, and demonstrates the approach taken for the product model. The product model was designed in this way to fit within the constraints of the client's technical partners. https://images.squarespace-cdn.com/content/v1/5a0c4a1a64b05f2b54f08433/1515990564697-VRKM7BAGKFSHCYM7S61H/N+-+Detailed+Wire+-+Mobile.png Complex Data Model - Detailed wireframe - Mobile This is the detailed wireframe for the mobile version of the channel landing page. It shows how the page will look and act on a mobile device. https://www.anitako.ca/poc daily 0.75 2018-02-07 https://images.squarespace-cdn.com/content/v1/5a0c4a1a64b05f2b54f08433/1516076957298-02F7VYPR0O7BNB3V618I/POC+Map+-+Masked.png FinTech Proof of Concept - POC Flow This shows part of the flow of the proof of concept. We mapped out the scenario the user would be going through and designed screens to tell that story. https://images.squarespace-cdn.com/content/v1/5a0c4a1a64b05f2b54f08433/1516076956339-PEPGUJNCOI7DBXP183PB/POC+-+Dashboard+wire.png FinTech Proof of Concept - POC Dashboard Wireframe This is the dashboard of the app. From this page, the user can access all of the key tools and content pieces in the POC. https://images.squarespace-cdn.com/content/v1/5a0c4a1a64b05f2b54f08433/1516076956342-67P3B8QPY2MJAP0DR8SJ/POC+-+Coaching+-+Tracking+v0.1.png FinTech Proof of Concept - POC Tracking Wireframe This shows the wireframe for the Tracking tool for the app. The user would get regular updates on their goals and be able to address any issues they may encounter towards the fulfillment fo their goals. https://images.squarespace-cdn.com/content/v1/5a0c4a1a64b05f2b54f08433/1516072278552-E520QZ1AUJN5P3CC4P1A/Untitled_Artwork.png FinTech Proof of Concept https://www.anitako.ca/chindogu daily 0.75 2018-02-07 https://images.squarespace-cdn.com/content/v1/5a0c4a1a64b05f2b54f08433/1516079370457-1MMLPD4ICSVD70PRYG8D/User+Flow+%26+Site+Map.png Chindogu - User Flow and Site Map We identified the questions we wanted to answer for each step of the users flow and mapped out the information architecture of the app https://images.squarespace-cdn.com/content/v1/5a0c4a1a64b05f2b54f08433/1516079379929-EBWO4MU9YXUCXDW30299/0.0+Home+-+Default.png Chindogu - Homepage The home page is focused on getting the user ready to nap. Other tools and features are of secondary importance and appear at the bottom of the screen. https://images.squarespace-cdn.com/content/v1/5a0c4a1a64b05f2b54f08433/1516079390546-GVL9AA7AWHDNJ40NJWTS/1.1+Pick+your+nap.png Chindogu - Time Interaction To select a time for the nap, the user taps and drags the small circle around the larger circle. At specific time durations, additional content will appear giving the user details on different nap types. This information will help the user make an informed decision on the duration of their nap. https://images.squarespace-cdn.com/content/v1/5a0c4a1a64b05f2b54f08433/1516079689838-I67TSJKADBL87E863ZEF/1.3+Awake+test.png Chindogu - Awake Test To make sure users are awake, we can ask them to answer a skill-testing question. https://images.squarespace-cdn.com/content/v1/5a0c4a1a64b05f2b54f08433/1516079691880-RYONN7BDHS16TC83JEM7/1.3+Awake+success.png Chindogu - Awake - Success Once a user has successful ended their nap, they are able to schedule their next nap. We also introduced the concept of "snoozes" - users may collect snoozes that allow them to prolong a nap. Naps may only be prolonged if the user has a "snooze" available. https://images.squarespace-cdn.com/content/v1/5a0c4a1a64b05f2b54f08433/1516078490296-4ROEL865IY2BTQEZXC0J/Untitled_Artwork-1.png Chindogu https://www.anitako.ca/ux-strategy daily 0.75 2018-02-07 https://images.squarespace-cdn.com/content/v1/5a0c4a1a64b05f2b54f08433/1517945847154-KAJRN14FPXUJ0CJ7H5A3/idea+to+app.png FinTech UX Strategy https://images.squarespace-cdn.com/content/v1/5a0c4a1a64b05f2b54f08433/1517939226391-2Q0YOPZGJO1FKEQ3B05E/journey+-+masked.png FinTech UX Strategy Sample future-state customer journey used to make near-to-mid term priortizaton decisions. https://images.squarespace-cdn.com/content/v1/5a0c4a1a64b05f2b54f08433/1517952610069-S4QCSZEQRWR3PBRWWX3M/journey+-+masked.png FinTech UX Strategy - Customer Journey A customer journey mapping out the lifecycle of a user. https://images.squarespace-cdn.com/content/v1/5a0c4a1a64b05f2b54f08433/1517952610822-PLDHLLTQ42CKLYWW4G1X/personas+-+masked.png FinTech UX Strategy - User profiles A summary of user profiles, to identify differentiators. https://images.squarespace-cdn.com/content/v1/5a0c4a1a64b05f2b54f08433/1517952610710-174VYEAIWT2GM2HWYIAG/skeleton+flow+-+masked.png FinTech UX Strategy - Skeleton Flows Mapping of a user flow through a piece of the product. Pink indicates the "skeleton" of the flow - the piece of functionality that forms the backbone of the experience. https://www.anitako.ca/user-research daily 0.75 2021-03-06 https://images.squarespace-cdn.com/content/v1/5a0c4a1a64b05f2b54f08433/1615065291214-QA1MF0TA0YLGWEEKEE1Q/eReader-Dashboard-Clean.png User Research Program Example Dashboard report measuring the health of the experience. https://images.squarespace-cdn.com/content/v1/5a0c4a1a64b05f2b54f08433/1615067794838-5J1D5TECJPWR21UV633P/eReader-Dashboard-Clean.jpg User Research Program - Health across Models https://images.squarespace-cdn.com/content/v1/5a0c4a1a64b05f2b54f08433/1615067759192-3F52KZLDMUOZMGCCPOMU/Set_up_1-clean.png User Research Program - Ease of Set Up Across Models https://images.squarespace-cdn.com/content/v1/5a0c4a1a64b05f2b54f08433/1615066506568-SGMAGOAOLZF54RTX42NW/set_up_2-clean.png User Research Program - Set Up Time Across Models https://images.squarespace-cdn.com/content/v1/5a0c4a1a64b05f2b54f08433/1615066506611-Q2Z1AY1LR909JGYEF3NS/Initial_Experience-clean.png User Research Program - Ease of Initial Use https://images.squarespace-cdn.com/content/v1/5a0c4a1a64b05f2b54f08433/1615066507150-R7WIW7UV42BBKFXXT5MR/Ongoing_Use-clean.png User Research Program - Ease of Book Purchase https://images.squarespace-cdn.com/content/v1/5a0c4a1a64b05f2b54f08433/1615067139046-1HOH2DVSBJEUMYAGCHBP/Untitled_Artwork%2B12.jpg User Research Program The Health of the User Experience - Customer Sentiment vs Time https://www.anitako.ca/medical-cannabis-ux-strategy daily 0.75 2021-03-08 https://images.squarespace-cdn.com/content/v1/5a0c4a1a64b05f2b54f08433/1615063989060-T58DUTIOGZRW7ON1YHAT/Archetype+Choice Medical Cannabis UX Strategy Prioritizing a single patient archetype, while being mindful of the commonalities with other archetypes that allow for a halo of influence. https://images.squarespace-cdn.com/content/v1/5a0c4a1a64b05f2b54f08433/1615218570151-BMZCFR3CQMNUIF74THAX/Untitled_Artwork+13.png Medical Cannabis UX Strategy https://images.squarespace-cdn.com/content/v1/5a0c4a1a64b05f2b54f08433/1615062546676-2Z6K144I3MZEVEXZK3EC/Cannabis+Archetype+-+Clean.png Medical Cannabis UX Strategy - Archetype Example (Copy) An example of an archetype profile - distilling the most important attributes into a single page for ease of consumption and to facilitate decision making. https://images.squarespace-cdn.com/content/v1/5a0c4a1a64b05f2b54f08433/1615063070147-HGE3XCVP4RO8IK26M6TB/Cannabis-Archetype%2BImpact-Clean.jpg Medical Cannabis UX Strategy - Archetype Impact (Copy) An example of the impact assessment of a single archetype. https://images.squarespace-cdn.com/content/v1/5a0c4a1a64b05f2b54f08433/1615063210372-3JU0ZEWFG3SS4H2MDG8N/Cannabis+Journey+-+Clean.png Medical Cannabis UX Strategy - Cannabis Patient Journey (Copy) A journey informed through ethnographic research and detailed 1:1 patient interviews. https://images.squarespace-cdn.com/content/v1/5a0c4a1a64b05f2b54f08433/1615063058480-HN9IPJ4HWZE83NOPVX60/App+Example+-+Clean.png Medical Cannabis UX Strategy - App Example (Copy) An example of a wireframe from the Patient App experience designed to carefully manage expectations and titration of a new medical cannabis patient. https://images.squarespace-cdn.com/content/v1/5a0c4a1a64b05f2b54f08433/1615060331042-MUAAXOP2KOKU0MJI4QPB/CannTrust_Journey_v0_4-To_Share_001.png Medical Cannabis UX Strategy Sample current-state patient journey used to make near-to-mid term prioritization decisions. https://www.anitako.ca/murder-mystery-party daily 0.75 2025-12-06